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As the primary transit link for year-round residents and the seasonal influx of visitors, the NRTA Wave required more than just a visual update. The existing platform was struggling with legacy friction—lagging route data and a non-responsive interface that failed to meet the demands of a high-traffic island environment.
Leveraging our true local presence, our team conducted on-the-ground UX testing at transit hubs to understand real-world rider pain points. We engineered a high-performance, mobile-first platform designed for "at-the-stop" utility. By integrating the site into our Hosted Partnership ecosystem, we ensured the NRTA has the 99.9% uptime and security required for essential public infrastructure.
The result is a perfectly balanced digital gateway: a vibrant, intuitive interface that translates complex routing into effortless navigation. This isn't just a website; it’s an essential island tool, optimized for the unique pace of Nantucket life.
Does your brand have a local anchor?
At Nantucket Studio, we don’t believe in remote, "satellite" service. We are the only agency physically here—armed with a custom mobile marketing unit and a deep understanding of the island's unique commercial landscape.
To maintain the elite performance seen in the NRTA Wave project, we exclusively offer our full suite of premium services—Commercial Content Creation, Social Management, and App Development—to our hosting partners. We don't just build your site; we provide the permanent, high-speed infrastructure to scale your brand on-island and beyond.
Experience the difference of a local partnership.
